Imagine you’re meeting your blind date for the first time. You haven’t spoken to them before, seen them before – this is the first moment you’re having any kind of interaction with them. Before you begin speaking, you take in their appearance.
Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you.
These first few quick moments are creating an immediate reaction in your body and how you interpret them.
You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you’re seeing!!
You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment.
Now as we know, looks aren’t everything! You may find even if you weren’t attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop.
Now, why am I telling you about dating when we’re talking about high end brands here?!
First impressions matter, and they happen within seconds.
And in the online space, oftentimes people aren’t sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count.
If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression.
3 Easy Ways to Make Your Brand Appear More High-End
#1 Color and Font Choices
- Use less bright playful colors, more sophisticated tones and neutrals
- Use luxury style fonts in your branding and graphics
#2 Image Selection
- Great image quality (no blurry, pixelated images)
- Images have a consistent look/feel
#3 Your Focus When Selling
- Don’t focus on the latest sale/deal/discount or saving $
- Focus on what someone in that price point is ACTUALLY interested in
Wanna take this to the next level with some help?
If you’re wanting to dive deeper with how exactly you can make choices with your brand colors, fonts, imagery style and more to create resonance with the right type of client – our Brand Your Vision course covers ALL of this!
Want to stay in the loop for all future Align & Amplify Podcast episodes?!
CLICK HERE to subscribe on Apple Podcasts!