WELCOME TO THE BLOG

I'm Kristin Richards

What's up Girlfriend!

Owner of Girlboss Designer. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


OUR FAV TOOLS

01.

Honeybook

Our fav project & client management software.
Get 50% off your first year!

CHECK IT OUT

02.

Acuity

The calendar we use to schedule calls with clients around the globe. Try it FREE for 30 days!

CHECK IT OUT

03.

Tailwind

Pinterest is our #1 traffic referrer!
Tailwind is the perfect scheduler to save you TONS of time.

CHECK IT OUT

CHECK OUT SERVICES

ACCESS THE WORKSHOP

It's time to attract your dream clients, grow your audience and look like the professional you are.

Need Help Planning & Launching Your Site?

Website Planning Workshop

Grab our client-tested, step-by-step website launch checklist:

Website Templates for Women Coaches & Personal Brands

SHOP COACHING TEMPLATES

Travel Advisor
Website Templates

SHOP TRAVEL TEMPLATES

Steal ALLL our branding, design and marketing secrets!

GRAB IT NOW

This is the same process we use with our website design clients - in a handy dandy free checklist.

ONLINE COURSES

Signature on-demand courses to level-up your marketing game and grow your business online.

Are You Selling with Features or Benefits & Outcomes?

Features are the specific characteristics or functionalities that a product or service offers. They’re the details that describe what’s included and what the thing can do.

Benefits are the advantages you get from the product or service.

Outcomes are what happens as a domino effect of the benefits of the product or service.

Why is it important to identify this?

People buy for the outcomes and benefits (emotional), and justify it with the features (logical)

Features of Our Web Design Service:

  • Restyle of one of our GBD Showit website templates
  • Design of all pages included in our templates (list out all pages)
  • WordPress blog design & setup
  • Mobile-friendly responsive website
  • Photography sourcing & optimization
  • Connect email marketing opt-ins
  • Embed CRM Forms & Calendars
  • Pop up promoting your opt-in

Benefits of Our Services:

  • Saves time, energy, stress and confusion
  • Their business looks amazing online
  • They’re taken seriously in their industry and seen as a professional

Outcomes of Our Services:

  • They’re proud to show off their business to others
  • Feeling more confident
  • Attracting more potential clients as a result
  • Booking more clients and making more money

EXAMPLE IN TRAVEL:

Features of Travel Planning Services:

  • Consultation Call
  • Itinerary planning and creation
  • Booking of all itinerary reservations (hotels, transportation, experiences etc)
  • Organization of all travel documents
  • Support while they are traveling

Benefits of Travel Planning Services:

  • Saves time, energy, stress and confusion of planning on their own
  • Access to insider industry knowledge
  • Potential added benefits and perks (early checkins, room upgrades etc)
  • They’re actually able to finally take those bucket list trips

Outcomes of Travel Planning Services:

  • More time for what’s more important in their life (family, friends, hobbies, time for themselves)
  • An elevated travel experience they wouldn’t have been able to do on their own
  • Memories to cherish and last a lifetime
  • More bonding time and unique experiences with loved ones
  • More fulfillment in life

EXAMPLE IN COACHING:

Features of a Coaching Program:

  • Consultation Call
  • 12 bi weekly private coaching sessions
  • Voxer support between sessions
  • 6 Module self paced video course
  • Downloadable worksheets and journal prompts

Benefits of a Coaching Program:

  • Find more clarity and direction
  • Discover limiting beliefs
  • Make more progress toward goals & accomplish them
  • (weightloss, business income, mental health, etc)

Outcomes of a Coaching Program:

  • More confidence and action being taken
  • Showing up more in their life and business, following through
  • Attracting more clients & income
  • More peace, joy and satisfaction

Want to stay in the loop for all future Align & Amplify Podcast episodes?!

CLICK HERE to subscribe on Apple Podcasts!

Free Resources

Hold up a second lady!

Get some free goodies to launch and grow your online biz:

Attract your dream clients and look like the professional you are.

Intentional Website Planning Workshop

LET'S DO THIS

The audio training you need to create a cohesive brand

Create a Brand that Stands Out & Sells Out

GET THE TRAINING

Top 3 Travel Advisor Website Mistakes to Avoid

Is your website attracting clients or driving them away? 

SEND IT MY WAY

Branding & Showit Websites for Women Who Want

enter for shop & services:

Polished, Professional & Profitable Businesses.

learn & explore: