Chic, Boho Branding | Rebrand for Paradigm Consulting

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I'm Kristin Richards

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Owner of Girlboss Designer. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


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Chic, Boho Branding | Rebrand for Paradigm Consulting

Kira from Paradigm Consulting is a past website design client of ours. She was craving a fresh new look with her branding she had done a few years back, and came to us transform the entire look and feel of her business!

For her brand vibe we went with a Vintage Chic look – combining a slightly retro color palette with luxe, sophisticated shadow and cocktail imagery. We also brought in palm tree elements to give it a boho beachy touch.

In the color palette, the green shades are connected with growth, prosperity which relates to your client’s goals of growing their business with team. The pops of orange give it a punch of confidence and fun. The neutrals and black balance out the brighter colors and enhances the feeling of professionalism, sophistication and timelessness.

The logo features a bohemian palm tree line illustration as a reference to San Diego, and gives it an eclectic feeling. The main font in the logo is a high end serif with an added elegant ligature detail on the P which gives it a unique, playful touch. The font itself is very luxurious and we’ve balanced it with the fun palm illustration so it gives off a professional and approachable impression.

Come see how it all came together on her website at: https://the-paradigm.com

Are you ready to launch that new business or elevate your current brand/website? Check out our services!

Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!

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