Dianna from Mer Bleue Travel wanted her brand to have a sophisticated, luxurious, timeless, and classic feel. She was inspired by France and the Mediterranean and wanted her brand to capture that vibe.
For her brand colors, we went with classic neutrals, a dark shape of blue, paired with a lighter French blue, and added a pop of gold to give it that sophisticated feel.
For her brand fonts, we went with a classic-looking serif to give it that modern and timeless feel.
Don’t forget to check out the website reveal here.
You can check out branding and website by clicking here.
Born and raised in the south, Dianna always appreciated a slower pace of life. She had since swapped sipping sweet tea on the porch for champagne on the Boulevard Saint-Germain, bellinis in Santorini—and a “slower pace” that’s tinged with a quintessential European sophistication.
Her foray into travel design really began with a first-time European trip planned for her toughest clients to date: Her own family. Between her always-working husband, can’t-sit-still son, and vegan daughter, she feared that three weeks in Europe would just overwhelm them all.
Instead, her family thrived. Europe unfolded before them like a beautiful gift. They toured the Acropolis with a private guide, watched the most stunning sunset from their “secret” perch in Positano, and learned to toss pizza with an Italian family. Their broken Italian wasn’t doing them any favors—but luckily, “pizza” is a universal language!
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