Bridget, the founder of Truly Organized, aimed to create a brand that was professional, confident, and fun, drawing inspiration from Santa Barbara, her hometown.
In order to achieve this vibe, our color palette featured navy, teal, magenta, orange, cream, and white. Navy conveys a timeless and professional impression, and is also often associated with trust and dependability. Teal is connected with inspiration, while the bright magenta color brings a fun and transformative vibe to the brand. The color orange adds a boost of confidence. We also incorporated cream and white to balance the more vibrant colors and bring a touch of sophistication to the brand.
The logo was designed to have a professional and confident feel, using a serif font with different weights and unique ligatures, which creates a classic and high-end look. To balance this, a modern and clean sans-serif font was used for the tagline below. The sunburst symbol in the logo represents cleanliness, new ideas, and positive thoughts.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
As a working mom, Bridget understands the challenges of keeping everything in order while juggling various responsibilities. Truly Organized was founded on the simple joy of reorganizing her own life, then playfully organizing for her friends and family. Now she is committed to transforming people’s lives through this work.
Bridget takes pride in supporting busy moms, assisting families relocating to and from Santa Barbara, and helping people de-clutter and discover what it means for them to feel Truly Organized. As a KonMari Certified Consultant and National Association of Productivity & Organizing member, her expertise is backed by industry-leading affiliations.
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