Brenda, the founder of Magic Family Travel, wanted to create a brand that was both professional and playful, with an approachable feel. Her inspiration came from bright colors and fun family activities.
To achieve this look, we selected a color scheme that included shades of teal, purple, cream, peach, and yellow. Teal is associated with communication and inspiration, while purple gives the brand a magical and confident feel, associated with imagination and fantasy. Cream balances out the brighter shades and relates to warmth, while peach suggests friendliness, approachability, and outgoingness. A pop of yellow brings a playful and confident feel to the brand.
For the typography, we chose a serif font that is welcoming and friendly, along with a swirly script accent font that adds a playful touch.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Brenda is a wife, mom, and travel entrepreneur with a love for exploring and a crazy obsession for all things Disney!
Balancing a busy family was not easy but an annual family vacation was always her priority. Together, they enjoyed everything from beaches, mountains, and cruising, to exploring Europe, and of course plenty of visits to Walt Disney World!
Fast forward and their kids are all grown up. They are grateful for those memories and continue to vacation together every chance they get. She decided to turn her passion into a profession to help bring happiness to other families just like theirs. Other “mompreneurs” decided to join her and presto – Magic Family Travel was born!
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!