Want to cut your time spent creating marketing content down to just a fraction of what you’re currently doing?
We want to focus on creating 1 piece of very high value, well thought out content – and then spin that into 12+ other bits of content to be shared across all your marketing platforms.
This is all about working smarter, not harder.
First consider, what is your main way of creating new content?
This will be the first step of the process that will kickstart all the rest. Common great kickstart avenues could be a podcast episode, a blog post, or youtube video, For me this tends to be a podcast episode.
Next, let’s amplify that 1 piece of content into multiple assets for your marketing.
Pull quotes, paragraphs or concepts from this 1 piece of content and create additional marketing pieces from the list below.
This is allowing you to make the most out of that 1 piece of content, across all your marketing channels. And if the content is evergreen (meaning there is no deadline on it and it’s always relevant) – you can then re-share any of these assets over and over again for years to come.
Below is a list of different types of content you can create for your marketing:
- Podcast Episode
- Youtube Video
- Blog Post
- Full Email to Email List
- Small Reference in Future Newsletters
- Pinterest Pin
- 1-2 Pull Quote – Share to IG, FB, LinkedIn Etc
- 1-2 Social Post Caption – Share to IG, FB, LinkedIn Etc
- IG Reel
- TikTok Post
- Reshare in the future
Download the Amplify Your Content cheatsheet to help you get the most bang for your buck with creating content: girlbossdesigner.com/worksmarter
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