Becah, the founder of Sun & Sea Travel Co., aimed to create a brand that was luxurious, natural, and welcoming, drawing inspiration from the sea and colors found in nature.
To achieve this vibe, we used a color palette featuring multiple shades of teal, warm neutrals, and black. The shades of teal are associated with communication and creativity, giving the brand a sophisticated and relaxed vibe. The warm neutrals evoke a sense of reliability and comfort, making the brand inviting and approachable. Black adds a level of luxury to the brand.
The brand’s logo exudes a tropical ambiance, featuring a seamlessly integrated wave and sun symbol that cleverly nods to the essence of the brand’s name. The choice of a serif font adds an extra layer of sophistication, with varying weights within the letters and distinctive ligatures contributing to an overall high-end aesthetic. The harmonious blend of typography and symbolic elements results in a visually distinctive and compelling identity for the brand.
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