Sherman from YonderMust Travel wanted his brand to be bold, energetic, and electric while also being modern, minimal, and timeless. He was inspired by bold colors in abstract art and minimal logo design. For his brand colors we went with bold and rich colors like a deep teal, dark green, gold, and a pop of magenta to give it that extra pop of boldness and energy.
These colors give his brand a very bold and modern feel. For his brand fonts we went with a san serif font with varying thickness to give it that more modern and high-end feel. The logo features a rectangle with rounded corners and has a monogram in the center that brings in that classic look.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Sherman Koch brings exceptional listening skills and friendly, approachable nature to the fact-finding part of the process.
He grew up in a small farming community in northern California and wasn’t exposed to the greater world as an adolescent. Fast forward a few years and he was feeling lost and unfulfilled in a desk job he wasn’t in love with. Then on a whim, he got a commercial driving license and left to work all over the United States and Canada as a charter tour bus driver and guide. He fell in love with serving people as a travel expert and with seeing his expertise contribute to the amazing and unique experiences people had on their trips.
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