Lauren from The Departure Lounge Travel & Cruise wanted her rebrand to have a light, airy, sophisticated, and chic feel. She was inspired by soft neutrals, beach vibes, and a peaceful and relaxing feeling.
For brand colors, we went with soft neutrals such as whites, creams, and light charcoal, with a touch of a pale sky blue to give her brand that light and airy feeling she wanted.
The logo features a serif font with varying weights within the letters, giving it a luxurious and sophisticated feeling. We added a circle detail with an airplane to give it that unique touch that also references the travel industry.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Lauren’s passion for travel began on her first family holiday overseas to France aged 10. She just loved the adventure and the unknown, experiencing a new culture and all the sights and sounds that encompassed it!
The memories of the oysters, her parents’ cognac tasting, the delicious crepes, the freshly squeezed juices every morning combined with trying to speak French and getting mixed up very often, along with the sunsets on the beach and the late nights staying up enjoying simple and easy family time.
After watching the resort staff working away but loving what they did, Lauren decided there and then that she wanted to work in the travel and tourism industry. As soon as Lauren turned 18, she hopped on a plane to Portugal where she began her career working on the Algarve in a fabulous holiday resort and it went from there!
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!