Kristin from Winkaffe Global Travel wanted her brand to have a sophisticated, modern, and luxurious feel.
For her brand colors we went with shades of teal and shades of terracotta and neutrals. She wanted the colors in her branding to be colors you would find in nature. The shades of teal gives the brand a modern and luxury feeling. The shades of terracotta give the brand a confident and unique feel. And the charcoal and light neutral balance the brighter colors and add a level of sophistication and timelessness to the brand.
The logo features a handwritten casual script font for Winkaffe, which is balanced by a high end serif for Global Travel. Because the business name uses the client’s last name, the handwritten script resembles a signature, and we made sure to select a script that is clear and legible. We’ve incorporated a sun burst element to add a unique touch. This is an abstract reference to travel and when placed inside the circular stamp design it resembles a compass.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Kristin Winkaffe founded Winkaffe Global Travel to give more travelers access—access to under-the-radar treasures, access to new ways of seeing old tourist favorites, and access to luxury travel you can feel good about.
Even before founding WGT, her work and downtime centered around travel. Through her career in international development and human rights, she has traveled to Africa and South America. And when burnout sent her to pack her suitcase, she caught trains across Europe, taught English for a year in Peru, road tripped throughout the U.S., and backpacked through Asia.
The result of Kristin’s extensive, off-the-beaten-path travels (55+ countries and counting!) she has learned that there is so much more to see out there than what’s on the latest “top 10” list. After a lifetime of adventures and 3+ years of professional travel planning, you can trust her to design a journey that makes the absolute most of your vacation investment.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
