Navy and Burgundy Branding for Real Estate Agent – Honest Homes

This reveal project includes branding for real estate agent, Cristina Stallworth. Cristina came to me from one of my past clients, Take of with Tal. We connected right away over the phone and I was so excited to rebrand her realtor business with Keller Williams in Atlanta, GA. Cristina’s goal was to build a brand name that could grow beyond herself into a realty team for the Atlanta area, and wanted her personal name removed from the business name. We brainstormed for a while on the perfect name, this can be one of THE hardest steps in the branding process! We choose Honest Homes because it’s so important to Cristina that each one of her homeowners feels taken care of and knows she will always be trustworthy, authentic, open and of course, honest.

Cristina already had been using the tagline “Communication is the Key” so I love how her new little keyhole graphic plays off this reference. Her brand palette is professional and gender neutral (important for real estate), but has that little bunch of personality and passion with the burgundy color. A hint of red is so suiting for her because she may be little but she is packed with personality, just look at that smile in her business card at the bottom of this post! Not only did we tackle her branding base but also completed some marketing collateral to bring it all together, including her business card, client greeting card and some social media Canva templates.

I had to share her review shout out from the Honest Homes IG page because it just makes me gush with happiness!

“#throwbackthursday to finding this queen via Facebook referral and getting to this point today and doing business with her. I reached out to her in September and she was so professional and quickly scheduled an interview with me to make sure we were a good fit. We immediately clicked on the phone and she saw my vision and we began the branding process. She also answered every question and suggestion I sent like a champ (which may have been extreme) lol. All of that being said if you need branding she is the cream of the crop and I am so excited for what is to come thanks to her! ”

– Cristina Stallworth from Honest Homes



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Hi, I'm Kristin

owner of Girlboss Designer

We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.

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