Niching Down to Stand Out in the Travel Industry with Lisa Fitzgerald - Girlboss Designer

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I'm Kristin Richards

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Owner of Girlboss Designer. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


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Niching Down to Stand Out in the Travel Industry with Lisa Fitzgerald

From doing all the things and feeling lost and frustrated in her travel business  – to niching down, owning her expertise and creating her dream brand.

Today I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacationsAlong with her business partner Lisa Collins, they’re the two most cruise-knowledgable Lisas around! 

As a certified cruise specialist Lisa brings her unparalleled expertise, industry relations and 35 years of experience in travel into designing each client’s cruising experience. They are real experts who know every river, ocean and cruise line intimately and make sure its a smooth sailing great escape from the beginning for their clients.

Lisa is one of our past website clients at Girlboss Designer and I’ve loved watching her business transform since we met just before covid began in 2020. After deciding to go all in on her passion she has created a name for herself in the travel industry as the go-to business for all things cruising.

In this episode Lisa shares the ups and downs of her journey – and her lessons and story is relevant no matter what industry you are in with your business.

The course Lisa refers to in this episode called Brand Your Vision is going to be relaunching very soon!

If you’re wanting to stand out from the crowd online, attract your dream clients, and create a business you’re proud to show off – then Brand Your Vision is your guide to get there.

I’ll not only guide you through the designing the visuals of your branding (aka, color palette, logo design and your brand fonts) I’ll also take you so much deeper to create a solid brand foundation that is centered around your passions and connects with the right audience so you can grow your business.r

To get on the waitlist for when the doors open at the end of September go to girlbossdesigner.com/brandingwaitlist


To learn more, please visit www.fitzgeraldtravel.com and follow her on:

Instagram – @fitzgeraldtravelofficial
Facebook – www.facebook.com/FitzgeraldTravelOfficial

Learn more about me & the biz: https://girlbossdesigner.com

Connect on Instagram: https://www.instagram.com/girlbossdesigner/

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