Angela, the visionary behind Awakening Calm, aspired to infuse her brand with a serene, inviting, and polished essence. She sought inspiration from the lotus flower and the harmonious hues of the natural world.
To achieve this vibe, we meticulously curated a color palette encompassing an array of serene teal tones, vibrant magenta, and comforting warm neutrals. The teal shades evoke tranquility, clear communication, healing, and unwavering stability. The warm neutrals give an airy and grounded brand impression, resonating with an earthy sense of support, while the magenta color symbolizes transformation.
The logo embodies an aesthetic of simplicity and sophistication, prominently featuring a lotus flower symbol. Our choice of a sans-serif primary font, with varying weights in its letterforms, imparts an organic and minimalist allure. This is further complemented by a clean sans-serif font employed below, adding to the brand’s overall sense of refinement.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Angela’s passion for service to others has always been an integral part of who she is. She has experienced firsthand how hard life’s transitions can be, and they have been difficult for her as well. She knows that when we just slow down and focus on being mindful we can better curate the moments life puts in front of us.
Wellness coaching has taught her that walking alongside clients on their journey in life empowers and creates the opportunities that they need.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!