Barbara, who is the founder of Romantic Journeys, wanted a brand that would convey a romantic, timeless, and welcoming feel. She took inspiration from a beachy ambiance.
To achieve this, we utilized a color palette that features various shades of teal, warm neutrals, and black. The shades of teal are associated with communication and creativity, which gives the brand a professional and relaxed vibe. The warm neutrals evoke a sense of reliability and comfort, making the brand inviting and approachable. Black adds a level of luxury and timelessness to the brand.
The logo was designed to have a timeless and sophisticated look. It blends a romantic, hand-written script font with a clean san serif font, thereby creating a professional and approachable feel. The heart symbol was inspired by the client’s previous brand and modified to suit the new brand’s style.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Barbara has been planning vacations professionally for 18+ years; today, she helps couples bring their destination wedding or honeymoon visions to life—while leaving all the planning stress behind.
Barbara is honored to play a part in the beginning of a client’s love story. And when she says “love story,” she wants to emphasize the story part—because that’s exactly how she approaches your romantic journey! As a former children’s TV writer, Barbara is adept at weaving a story arc through your travel experience, with a beginning, middle, and end that flows seamlessly together.
She works one-on-one with you to custom-craft your escape. She’ll ask the right questions that bring out both your personalities and deepest dreams, figuring out what makes you both tick, and then reflect that in your itinerary so that your destination wedding or honeymoon will have “you” written all over it.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!