Luxury Experiences Turks and Caicos wanted their rebrand to have a luxury, modern, and sophisticated feeling.
For their brand colors we went with navy, teal, turquoise, yellow, and soft neutrals to balance out the bolder colors. The teal and turquoise colors represent the ocean color in the Turks and Caicos and give the brand a modern & unique feel. The navy gives the brand the sophisticated and luxurious feeling. The neutrals ground the palette while supporting the luxurious feeling and the yellow is that pop of bold and edginess that is also friendly and welcoming. Yellow was also chosen since it is one of the national colors of Turks and Caicos.
The logo features a conch shell element that is meant to represent Turks and Caicos given that it is one of three symbols on their flag. The serif font has varying weights within the letters and that is going to give it that sophisticated and luxury feel while still being modern. We also wanted to make sure that the established year was incorporated in the logo to highlight that Luxury Experiences Turks & Caicos has been in business for 14 years and are the experts when it comes to traveling in Turks and Caicos.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
The Team of Luxury Experiences Turks and Caicos are helpful and invaluable insight, information, and inspiration from local travel designers, that’s friendly, knowledgeable, and trustworthy.
They create extraordinary vacations for visitors to Turks and Caicos since 2008.
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