Katrina from Katrina Skinner MD FAAP wanted her rebrand to have a sophisticated, professional, glamorous, and modern feel.
For her brand colors we went with an olive green, burgundy, mauve, soft neutrals to ground the color palette and touches of gold that gives her brand that extra pop that represents boldness and confidence.
For her brand fonts we went with a serif font with varying thickness to give it that more modern and luxurious feel.
The logo features a script font for Katrina that is meant to represent a doctors signature. The serif font for Skinner has varying weights within the letters and that is going to give it a more modern and sophisticated feel. We added an arch detail to add a unique touch to the logo.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Over the past decade, Dr. Katrina Skinner learned many lessons and made many pivots. Some of those lessons were painful and draining — and she wants to help you avoid those pitfalls as you grow your practice.
She’s on a mission to help female physicians live better and build better businesses.
Dr. Katrina is a Board-certified by the American Board of Pediatrics, Founder and CEO of Fairhope Pediatrics and Women in Pediatrics. She is also the President of the Alabama Chapter, American Academy of Pediatrics.
She has been a practicing physician since 2009 and a consultant for female pediatricians across the US.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
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