Ajanaclair from Ajanaclair Wise Travel wanted a brand that exudes boldness, edginess, and luxury. She drew inspiration from shades of red and luxurious typography.
To achieve her vision, we selected a color palette of red, black, cream, and tan. The shades of red add a bold and edgy touch to the brand, while the black enhances its luxurious feel. The lighter neutral tones balance out the bolder colors, creating a sophisticated style.
For the brand’s typography, we opted for a sans-serif font with varying thicknesses to achieve a sophisticated and high-end look.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Ajanaclair is an attorney-turned-travel consultant and designer here to help your deepest vacation dreams come true. A Charleston native, she has always been drawn to beautiful places that stir your soul— like the white-sand shores of Barbados, or the grand boulevards of Paris.
She was a lawyer for nearly two decades and was often consumed by work. It was hard enough to find time to plan her own vacation for much-needed family time, and even harder to find a travel experience that fit her needs as a busy professional. She once cut a trip to the Dominican Republic short after less than 36 hours on the ground because she couldn’t get a strong enough wifi signal to check her work emails.
That’s why, today, Ajanaclair is dedicated to helping overworked professionals embark on journeys that fit their needs and feed their souls.
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