Keely from Blue Venture Travel wanted her brand to feel sophisticated, professional, classic, and approachable. For her brand colors we went with teal, multiple shades of blue, a creamy neutral, and a pop of gold.
The shades of blues give the brand that professional and classic feel. The creamy neutral and soft blue ground the palette while supporting the sophisticated feeling. The gold gives the brand that extra pop of confidence.
The logo is professional and timeless. The serif used for the main logo font is a high-end sophisticated feeling and pairs perfectly with the classy script font below. The square diamond combination symbol was taken from the client’s previous brand and tweaked with the new brand colors.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Keely Culpepper is a former corporate exec, wife, mom of two, and traveler who always has to have a trip on the books to look forward to (raise your hand if you can relate!).
She founded Blue Venture Travel to help families and professionals embark on the vacations of their dreams—especially when there seems to be no time in their busy schedules to plan it. She’s so proud of the small-yet-mighty team of travel professionals here at BVT, who are dedicated to giving their clients the very best: the best experiences, the best insider advice, the best memories, and—above all—the best service possible, from the very moment they reach out to them.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!