The time has finally come when you’re ready to share your brand new website to the world, how exciting!
Maybe you’re a brand new business or you’ve redone an existing website. Either way, it’s so much fun to show off your new website to everyone.
I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business.
I’ve broken this down into two parts.
One part will be talking about tips for maximizing your website launch for a brand new business. And then I also want to touch on if you’re an existing business doing a relaunch of your brand or website, how to maximize it for you.
There are definitely a lot more tips for the brand new business because there’s just a lot more going on here. Like it’s a brand new business. You’re revealing it for the first time.
Someone who’s established, who’s relaunching their website. They’ve already kind of been building that audience over time. People already know who they are. It’s a little bit of a different situation, but I do want to touch on both. And we’re going to start with the brand new business.
FOR A BRAND NEW BUSINESS
- Begin building your social media and audience ahead of time vs waiting until the website is done
- Begin your email list ahead of time (add existing personal and professional contacts)
- Have a way to capture emails easily on the site when it goes live (freebie) – the launch will be the most high-traffic time
- Get your audience excited with a lead up & maybe even sneak peeks
- SHARE big time everywhere when you’re ready! (email list, all socials, mailable card etc)
- Ask your friends and family members to share
FOR AN EXISTING BUSINESS DOING A RE-LAUNCH
- Have a way to capture emails easily on the site when it goes live (freebie) – the launch will be the most high-traffic time
- Get your audience excited with a lead up & maybe even sneak peeks
- SHARE big time everywhere when you’re ready! (email list, all socials, mailable card etc)
- If you’re changing your business name with this launch – start talking about the transition ahead of time
Want to stay in the loop for all future Align & Amplify Podcast episodes?!
CLICK HERE to subscribe on Apple Podcasts!
