Using Color Psychology in Your Branding - Girlboss Designer

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I'm Kristin Richards

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Owner of Girlboss Designer. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


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Using Color Psychology in Your Branding

In today’s episode we are hopping over to the design side of things, which is really fun change of pace from all the mindset related content that we’ve been doing a lot lately.

We’re going to be talking about color psychology and how you can use it when it comes to branding your business today.

What is Color Psychology?

Color is a powerful tool for your business!

Color has the ability to evoke certain reactions and emotions, so knowing the FEELING you want your business to have will help your color choices.

There are also so many variations of all colors to consider. Ex: it’s not enough to say all blues = calm! There are soft blues,  bright blues, dark blues – all of which will create a different feeling.

I like to say, knowing the feeling you want your business to have is what’s going to be able to help guide you in making really great color choices for your business.

Color Psychology and Branding?

BLUES

Generally connected with:
Trust, Dependability, Loyalty, Security, Logic, Peace, Calm ,Easy Going

TURQUOISE & TEAL – Mix of Blue & Green

Generally connected with:
Tranquil, Stability, Optimism, Healing, Communication, Balance, Inspiration, Unique

GREENS

Generally connected with:
Health, Nature, Peace, Freshness, Growth, Prosperity, Environmentally Friendly

YELLOWS

Generally connected with:
Optimism, Warmth, Happiness, Extraversion, Welcoming, Friendliness, Caution

ORANGES: Mix of Red & Yellow

Generally connected with:
Optimism, Freedom, Motivation, Energy, Warmth, Confidence, Courage

CORALS: Mix of Pink & Orange

Generally connected with:
Energy, Confidence, Dynamic, Outgoing, Friendly, Approachable, Feminine Touch (pink)

REDS

Generally connected with:
Passion, Love, Power, Strength, Excitement, Fearlessness, Appetite, Warning

PINKS:

Generally connected with:
Feminine, Compassion, Intuitive, Sensitive, Nurturing, Love and Calm

MAGNETA: Mix of Red and Purple

Generally connected with:
Passion, Creative, Imagination, Kindness, Transformation, Spiritual, Innovation

PURPLE: Mix of Red & Blue

Generally connected with:
Wisdom, Wealth, Royalty, Luxury, Spirituality, Imagination, Fantasy

WARM NEUTRALS: Nudes, Tans, Taupes, Browns

Generally connected with:
Earthiness, Warmth, Reliability, Support, Outdoors, Conservative, Dependable

COOL NEUTRALS: Shades of Gray

Generally connected with:
Reliability, Strength, Neutrality, Solid, Intelligence, Conservative, Lack of Energy

BLACK

Generally connected with:
Protection, Dramatic, Classy, Formality, Timeless, Power, Mystery, Sophistication

WHITES

Generally connected with:
Clarity, Purity, Simplicity, Sophistication, Freshness, Innocence, Wholeness

CLICK HERE to listen to this episode on Apple Podcasts!

Are you ready to launch that new business or elevate your current brand/website? Check out Girlboss Designer services here.

Learn more about me & the biz: https://girlbossdesigner.com

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